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Here’s how Apple does marketing in a nutshell: Make a great product, then let people know about it. That’s it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.

(Source: daringfireball.net)

I can’t think of a bigger mistake then trying to integrate smartphones just because you can. The last thing I want is someone looking down at their phone to see a replay. The last thing I want is someone thinking that its a good idea to disconnect from the unique elements of a game to look at replays or update their fantasy standings or concentrate on trying to predict what will happen next in the game. There is a huge value to everyone collectively holding their breath during a replay, or responding to a great play or a missed call and then spontaneously reacting to what they see. You lose that if people are looking down at their handhelds. The fan experience is about looking up, not looking down. If you let them look down, they might as well stay at home, the screen is always going to be better there.
The Fan Experience at Sporting Events – We dont need no stinking smartphones ! « blog maverick
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